Definition
Korean word 거거익선(geo-geo-ik-seon) means that The bigger, the better. The origins of this words is 다다익선(da-da-ik-seon) an idiom expression. 다다익선 means that The more, the better.
Usage
Korean people usually says 거거익선 is really the truth of life when they buy display product like Television, monitor and so on.